Flipkart’s game of offers in this festival season

 

Flipkart, the Indian e-commerce company, is playing its game of offers for this Diwali to make strong impact in its industry. It started its game during Dussera (by 8^th October) and planning to end on Diwali (3^rd November) with well determined offers. Flipkart is known for its versatile list of products and excellent delivery, even in tier-II and tier-III cities, in the e-commerce industry. In this article, we are going to look at deeper analyses of Flipkart offers and the strategy behind it.

Flipkart focuses on four types of offers:

1. Discount:
   It’s is a very common technique used in marketing, including online marketing. Discounts attracts the attention of the people easy and commonly seen in the following ways:
    
1. In figure, it’s classified as percentage discount, fixed amount discount and slash price.
2. The discounts figures differs based on products or brands purchased and the banks (credit/debit cards/net banking) used for purchasing. Flipkart used this same formula now to intensify the offers under various categories such as apparels, footwear, mobiles, accessories, etc. Please refer the following hot Diwali offers from Flipkart: 
• Laptop up to 20% discount
• Home appliances starts with 25%discounts 
• Nexus tablet comes at a very lowestslash price
• Personal care products with minimumRs. 100 off
• 15% of accessories 
• 50% off on books (on computing and internet books)
2. Cash back: Flipkart provides two cash back offers now:
1. 10% cash back (reduced from 15% recently) for customers who buy more than Rs.10,000 worth of goods with Standard chartered bank credit or debit card. (SCB cash back) 
   
2. 5% for Mastercard users on clothing. (Mastercard cashback).
   In general, cash back is similar to discounts however, in the case of SCB, it slightly have different benefits as mentioned below:
1. The cash back is available for a single purchase of more than Rs.10,000 until Diwali (3rd Nov), either single item or list of items.
2. Flipkart is giving 10% cash back only for credit and debit cards of Standard Chartered bank. The customers will not get the cash back amount immediately rather it will be credited back to credit card (or to bank account in case of debit card) by 30th November 2013. So, for credit card users, if you make a purchase today your cash back amount will be reflected in the next month’s credit card statement.
3. Maximum cash back a customer can get is Rs.5000. For instance, if you’re buying a laptop for Rs.65,000 then you won’t get Rs.6500 but only Rs.5000 as cash back.
4. These cash back is available only for products from WS Retails, one of the popular retailers of Flipkart. You’re out of luck if you want to buy MacBook because it’s not listed with WS Retail and you won’t get cash back.
3. Freebies:
   It’s another common technique of developing instant purchase for customers. Mobiles or camera with memory card, shaving foam with grooming kits are some of the exciting offers available now.
4. Deal of the day:
   
   Certain products are exhibited by Flipkart as special deals for a limited time (24 hours). Customers need to check these offers regularly to find their interested product at attractive offer. Customer can find last, current and forthcoming offers from Deal of the Day.

So enjoy your Diwali with interesting offers from Flipkart. (Also read the offer strategy of Flipkart for this diwali season)